HarperCollins have been doing a fine job of publicizing The Art of The Hobbit by J.R.R. Tolkien. One of their most impressive efforts is a snazzy full-page feature in HI: The Harper Insider, a tabloid produced exclusively for the U.K. bookseller Waterstone’s. This issue (no. 4) advertises autumn books and gifts for the holidays, and looks ahead to new fiction coming along next spring. Completist Tolkien collectors will want to note that the Harper Insider article includes the first publication – before The Art of The Hobbit was released – of the verso of the picture Death of Smaug, which Tolkien used to practice calligraphy (some of it in tengwar) and to try out paint colours. We were also pleased to see two pages on another favourite author, the late Diana Wynne Jones, whose Earwig and the Witch was published at the end of September.
For anyone who would like to see sample pages of The Art of The Hobbit before buying, a few photos have been posted on Carina’s Craftblog along with some very flattering comments.